The Marlboro Man and me
At one time, this Wyoming man’s face was the most photographed image in the world.
Darrell Winfield, 85, the original Marlboro Man, died Jan. And now I can publish a column that I originally wrote in
I interviewed him at his ranch and then later called him to go over the facts. He firmly told me, “No, you cannot publish that. You cannot write anything about me. It is all owned by Marlboro,” he said.
So this column has sat there in my files for 15 years waiting for this day. Here goes:
That face. It is possible that this man’s face is the most photographed face in the modern world. His face shines down from billboards and reflects from ads in magazines and newspapers worldwide. It could be easily argued that the sun never sets on his image.
Ands this man lives here in Fremont County, Wyoming.
He is a quiet, laid back guy. A horse trainer and horse trader. And he’s one of us. Just a local Fremont County guy who thinks this is the greatest place to live in the world.
For 22 years, Marlboro has used his image to portray the man’s man world portrayed by this cigarette. He is Darrell Winfield and he lives on a nicely kept acre spread six
Marlboro Man Darrell Winfield&#;s true legacy had nothing to do with smoking (PHOTOS)
Darrell Winfield might be remembered by America as the original Marlboro Man, but that wasn&#;t his greatest accomplishment in life.
In fact, Winfield never completely converted to the model way. During his time being featured on some of the biggest Marlboro ads, he was still maintaining his own ranch.
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More importantly, he was raising a family.
Winfield is succeeded by his wife Lennie, six children, and a ton of grandchildren and great-grandchildren, who all took to social media to celebrate the true cowboy&#;s life, posting photos and sharing memories.
Winfield&#;s obituary described him by saying, &#;He loved his wife of 66 years and made her and his family his highest priority. He also cherished his friends and all were welcome at their home. After having a stroke, his loving wife became his primary caregiver, along with help from family and friends.&#;
Who Was the Marlboro Man? Darrell Winfield Legacy
The Marlboro Man advertising campaign was one of the most successful advertising campaigns in history. It changed the face of a cigarette company and, in a way, the entire industry. Almost anyone who has seen one of the classic ads still remembers it to this day.
But who was the Marlboro Man? And why did the company make him the centerpiece of their campaign? Keep reading to find out more!
Related: Best Cowboy Hats: Modern Western Styles
Who Was the Marlboro Man?
Who was the Marlboro Man? Well, there are really two answers to this question. One concerns the mascot, and the other concerns the real person behind the mascot.
The Marlboro Man mascot was a character created by Marlboro cigarettes. He was designed to be the ideal image of what the people of the time saw as a manly man. This ideal image ended up taking the form of a rough cowboy. While some women were cowboys, the vast majority were men; thus, the image of a rough and tough man paired well with the image of a cowboy.
This rough cowboy, the Marlboro Man, would appear in advertisements for Marlboro cigarettes. He would often be shown smoking cigarettes while p
He was the Most Influential Man Who Never Lived. Though there were many Marlboro Man models over time until (factoid: but only three of them succumbed to lungs cancer), the original inspiration for the Philip Morris cigarette advertising campaign came through Life magazine photographs by Leonard McCombe from
Clarence Hailey Long (above) was a year-old, pound foreman at the JA ranch in the Texas panhandle, a place described as “, acres of nothing much.” Once a week, Long would ride into town for a store-bought shave and a milk shake. Maybe he’d take in a movie if a western was playing. He was described as &#;as silent man, unassuming and shy, to the point of bashfulness [with a] face sunburned to the color of saddle leather [with cowpuncher&#;s] wrinkles radiating from pale blue eyes.&#; He wore &#;a ten-gallon Stetson hat, a bandanna around his neck, a bag of Bull Durhamtobacco with its yellow string dangling from his pocket, and blue denim, the fabric of the profession&#;. He said things like, “If it weren’t for a good horse, a woman would be the sweetest thing in the world.” He rolled his own smokes.
When the cowboy’s face and story appeared in LIFE in , advertising exe
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